OMG by Usher (Andrew Goodwin Theory)

The Genre and Characteristics:

General examples
The music video most of the time narrative bright lighting, a lot of dance choreography.

Detailed example
The lighting used are strobe lighting, coloured lights. Using chroma key effects and digital made backgrounds. Mimed singer. All bright and smooth high budgets.

The relationship between lyrics and visuals?
The relationship is well integrated the lyrics are also expressed visually both work together.

The relationship between the music and the visuals?
The music is aligning with the dance chorography, and the digital backgrounds suit the style of the music.

Are there close-ups of the artist and star image motifs?
The video consists of close up shots of the artist, miming his song. And showing what he does best, well-choreographed dance moves, and fashionably cool dressed he is with different outfits and his black shades. Well groomed to look the best he can. All this to sell the artist and his style.

Is there reference to notion of looking?
Yes this video shows women dancing around him under his control and dressed in erotic office wear. Which this flows through all R&B music videos

Is there intertextual reference?
Is very similar to most R&B music videos of today full of CGI, strong dance, chorography, major lighting effects totally glamorised and carrying on with this treatment of women’s body for men’s pleasure
Is it performance based or narrative based and how much: It is performance based and narrative all through with many camera cuts to different things going on .

Basic Codes and Conventions

CGI
LIGHTING EFFECTS
DANCE CHOROGRAPHY
THE WAY WOMEN ARE PORTRAYED FOR MENS PLEASURE
MIMING TO MUSIC
STYLISH CLOTHING