Goodwin's music video theory

Andrew Goodwin’s theory
Music video analysis

Andrew Godwin writing in “ Dancing in the distraction factory”
(Rout ledge 1992)

1. Music Videos demonstrate Genre and Characteristics E.g. stage performance for a rock band or nigh club based for dance music.

2. That there is a relationship between the lyrics and the visuals you are showing. Or the relationship between the two that they contradict each other.

3. The Demands of the record label, that will include the need for lots of close ups of the Artists and the developments of motifs. Which recur across most of the Artists work. This is called the Visual Style.

4. Voyeurism is used to increase the videos attractiveness, particularly to males, whilst intertextuality is often in humorous videos

5. Intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewer/fans